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we make what matters

Independent, creative marketing agency based in Chicago with proven expertise in brand and shopper marketing. 
  
We offer the talent and scale of a holding company with the urgency and ownership of a private agency. 
  
We are difference makers.

We make what matters.

Get in touch:

Dan Eisenberg
deisenberg@bluechipww.com
847-418-8082

Projects
The Heinz Bottle Matchup
We developed the Heinz Bottle Matchup, a game that echoed the spirit of rooting for your favorite team while indulging in a gameday spread—one that hopefully includes everyone’s favorite condiment.
Client:Kraft-Heinz
  • Shopper Marketing
  • Promotions
  • Social Media
CAT at Academy Sports
To better understand this target, Blue Chip built an advanced profile to identify their behaviors, preferred channels and consumption habits. By applying a retailer-specific filter, we gained insight on their target’s nuances.
Client:CAT Footwear
  • Shopper Marketing
  • Qualitative Insights
  • Digital Strategy
Bonjour Peacock
As Brown-Forman’s proud agency partner for over 3 years, we’ve helped bring over 13 of their brands to life across retail and digital. Recently, we had the chance to focus on a vibrant, colorful brand of Brown-Forman's—Chambord Liqueur. In support of a cause aligned with Chambord’s values, we proudly executed the stunning “Bonjour Peacock” campaign, which strives to educate and advocate on behalf of the LGBTQ community. The campaign honors National Coming Out Day with bright flourishes of color and a call to donate to PFLAG. Boasting beautiful creative and national activation, “Bonjour Peacock” elevates the brand and inspires new usage while spreading a powerful message of love and compassion.
Client:Chambord
  • Shopper Marketing
  • Digital Strategy
  • Branding
Science
To activate our new campaign that put the On-Cor brand in a lifestyle context, we revamped their media strategy and execution to follow suit. We reinvigorated the iconic, 86-year old brand by launching their first ever integrated media plan including local and national TV, Digital, Media Relations, Influencers and Social. The results speak for themselves with sales increases in certain markets and key retailers of up to 19% and awareness growth of 5% points in advertised markets with already high, existing brand recognition. The cherry on top? We garnered 18% in “free media” through expert and diligent stewardship.
Client:On-Cor
  • Media
  • Digital Strategy
  • Social Media
Client Reviews (2)

Additional revenue generator

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
greater than $200,000

Blue Chip took our Shopper Marketing efforts to a top level. Their expertice created additional revenue we would have received from traditional advertising alone.

Director, Marketing Communications
Wells Enterprising
Consumer Goods
almost 5 years ago
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