Impactful creative - amplified through integrated media strategy!
Advertising
Strong creative and media strategies have been a key driver in our ability to expand distribution and grow our overall business! The creative process at Blue Chip always starts with the consumer. The creative team does a fantastic job of understanding the consumer at a deep level - enabling them to develop impactful creative that is always insight-led. Once the business team aligned on a creative direction, Blue Chip did an excellent job of developing an overall media strategy to reach our consumer - amplifying the strong creative through an integrated media approach.