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SmilingCFO

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Be Top-of-Mind When it Matters Most

SmilingCFO specialises in Mental Availability. We show you where to focus and how to win in 4 simple steps; 1. Mental Availability Assessment. We benchmark your brand against the competitive set to understand Mental Availability metrics you should prioritise. 2. We identify the most valuable Category Entry Points. CEPs are the triggers used by people to recall brands from memory in buying situations. 3. Find White Spaces. Valuable CEPs where no brand has a Mental Advantage are where we find growth opportunities. 4. Build Multiple Associations with Key Buying Moments. We show you how to co-present your brand in the same context as the target CEPs.

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Azzurri House Walsall Business Park Walsall Road Aldridge, Walsall, England, United Kingdom, WS 9 0 RB

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