Shopper Marketing
I have worked with Propac for nearly 15 years. During this time, they have earned the title as my "go to" agency for all things shopper, retail and any emergency. They have worked with me, while I was the VP of Shopper marketing for PepsiCo, on strategy customer reviews, annual operating plan programs and execution of those programs. I have also worked with them on a locate charity, Jonathan's Place, to create a sobering but beautiful story of the important work JP does in emergency care and foster and adoption in the Dallas area. They have great capabilities for all this but they shine in creating new ways to engage shoppers.
Over time, they became my first call when I had a short deadline or a customer 'firedrill' because they always deliver with high integrity and quality.