Propac Agency

I have worked with Propac for nearly 15 years. During this time, they have earned the title as my "go to" agency for all things shopper, retail and any emergency. They have worked with me, while I was the VP of Shopper marketing for PepsiCo, on strategy customer reviews, annual operating plan programs and execution of those programs. I have also worked with them on a locate charity, Jonathan's Place, to create a sobering but beautiful story of the important work JP does in emergency care and foster and adoption in the Dallas area. They have great capabilities for all this but they shine in creating new ways to engage shoppers.
Over time, they became my first call when I had a short deadline or a customer 'firedrill' because they always deliver with high integrity and quality.

Janelle Anderson

VP PepsiCo-Shopper Marketing

American Airline

Airlines/Aviation

I have partnered with ProPac for over a decade. They are creative, incredibly reliable, and agile across all types of work. No one knows retail better than ProPac so our activation has a much higher execution hit rate and for us execution is everything. Great partners!

Tyler Chapman

SVP Marketing

PepsiCo

Consumer Goods

One thing no one can deny is the success I achieved with ProPac eg such as being awarded PepsiCo's North America In-store Program of the Year (Cross Divisions) as well as receiving the Vendor Marketer of the Year Honor (beating out other vendors such as Coca-Cola and Mondelez) from a Top 5 National Retailer. Also the latter was not from a one-off program but rather a full year partnership that captured everything from strategy all the way to execution for 2 whole calendar years. We would not have received these accolades without Propac - I can't stress this enough.... Ultimately it comes down to the people, their vision, and the adaptability that are their strengths. They also have a great ability to take a step back, when everyone is deep in the weeds to meet deadlines, to make sure we are approaching campaigns strategically and making sure its in the best interest of the consumer... In addition, their digital capabilities and acumen are bar none.... End of the day, even if they don't have an office in Hong Kong or, I genuinely feel they are up there with the best in the country. They bring unique perspective and insights that I think any organization could benefit from. The national accolades we received working with them are tangible proof of that and no one can deny that.

Private User

Marketing

PepsiCo

Consumer Goods

I had the pleasure of working with Propac for 8 of the 9 years I was with PepsiCo. My initial dealing with Propac led to their creation of a ground breaking dealer loader program that gave such a strong lift to brand volume the CMO at the time asked me to bring Propac in to do a presentation to all marketers. Following that we did several other Dealer Loader programs, regional lift and shift initatives, UTC (Under the Cap) prize initiatives, POS creation, and the list goes on. Propac's service is second to none. They went out of their way several times to meet our extremely tight timelines and really acted as an extension of the team. They are one of the few agencies on retainer by several brands within Pepsi Beverages and Frito Lay. I can't say enough great things about Propac - try them for yourself!

Private User

Brand Manager

PepsiCo

Marketing and Advertising