How a Non-Profit Got the Best Results Through Emotional Videos
Paid Search & Paid Social Advertising
Social Media
Video Production
Project Overview
Leveraging an emotional, hero's journey video and targeted advertising to advance the awareness, donations, and enrollment of a school for the deaf. Problem: A 100+ year old non-profit school dedicated to teaching students with severe hearing loss how to listen and speak using cochlear implants and/or hearing aids wanted to increase their awareness, brand quality, donations, and enrollment. Services Utilized: Creative, Audio, Video, Social Media Advertising, Display Ads, and Video Pre-roll Solution: Whenever a client doesn't have a large advertising budget, we like to recommend focusing more on the creative and the hyper targeting of their campaign. The theory behind this is that if we have less dollars to get the message in front of our target audience, then we need to make sure our message grabs the attention of the right people. For this solution, we created a series of videos including commercials and testimonials that all stem from one :90 film. The featured film is an emotional driven piece showing the journey of one student as she becomes more acclimated at the school. The intention was to not only use these videos on their website, for SEO, and for targeted advertising, but to have it potentially get some viral traction on its own. Results: An overwhelming amount of support to the school ever since the release of the videos. The campaign exceeded the clients expectations. - Over 400 shares of Facebook in the first week - Over 50,000 organic views - Over 1 million paid advertising views - Increased website traffic, enrollment requests, and donationsClient
DePaul School for Hearing and SpeechTags
depaul
video production
non profit
not for profit
advertising
deaf
hero's journey
anchor video
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