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Ethic Advertising Agency- Don't Spend...Invest.

Established in 2014, Ethic Advertising Agency began as a one person, full service advertising agency. Over the years, our size and capabilities have evolved the company into a premier digital advertising agency and creative shop. Our mission is to be a catalyst for happy, profitable partners through advertising and creative solutions. We leverage hyper-targeted digital advertising (SEM/PPC, Programmatic, Social, and Native) mixed with effective, beautiful creative (Video, Animation, Graphic Design, and Audio) to place our clients in front of the right people at the right time. Furthermore, Ethic Advertising Agency's core values (Respect, Efficiency, Quality, Progress, and Kind Boldness) are the pillars of which everything we do stand on.

Our founder, Jeff Swartz, realized his professional dream was to run an advertising agency in 2006 while he was attending college. He knew that in order to launch a successful ad agency, he needed capital and experience, so after a decade of gathering both he launched his dream and hasn't looked back.

The growth of Ethic Advertising Agency from a full service agency into a digital and creative shop has armed Ethic Advertising with some unique advantages.

- Most digital advertising companies don't provide high quality creative and vice versa for creative shops. Ethic Advertising Agency provides both because the targeting and the message are equally as important. We have clients that use us for just creative, others that use us for just advertising services, and many that utilize both services.
- We understand the importance of all advertising and marketing efforts. Remember, we started as a full service advertising agency. In fact, we still offer most of those services to select clients. But digital programmatic advertising is the future and we are focused on being one of the best at it. The work we do should complement and mesh well with our clients' entire advertising and marketing campaign.
- Constant optimization. We are not a set it and forget it programmatic vendor. We are a hands-on agency that has strategic protocols to try to make optimal tweaks to a campaign throughout it's flight.
-We care. Our culture is people-centric. We believe that it's important to provide an enjoyable, quality experience for our clients, staff, and partners through achieving goals and problem solving. It's not about clicks, impressions, creative, etc...it's about helping people and businesses achieve their dreams through the tools we know how to work with best.

Don't spend advertising dollars...invest them!

Projects

Digital Advertising, Strategy, and Creative

Ethic Advertising Agency specializes in hyper targeted digital advertising, holistic advertising strategy, and creative development. Our project reflect that. For more case studies, work, and information, check out our website at https://www.ethic-ads.com/.

Localized Hyper-Targeted Geofence Campaign
Problem: A duel market self-storage company was looking for a cost effective way to reach local individuals to reduce their vacancy rate at select storage locations. Services Utilized: Geofence display advertising Solutions: Geofencing is a location-based advertising service, which is triggered when a user enters a virtual "fence." Geofencing technology hyper-targets key geographical areas chosen by a client. The technology then collects data on the people who enter the geofence, creating a unique targeting-pool of prospects who are served an ad for up to 30 days. For this particular campaign, we targeted 12 different areas using geofencing. In other words, when individuals would enter the setup locations, users would then be served our client's ad in hopes that they would consider our client for their self-storage needs. Results: Over the course of a year, our client had 7,883 people walk through their doors thanks to our targeting tactics. How do we know this? Because we were also able to track unique physical conversions. 7,883 users were detected throughout the 12 geofence locations, served an ad, and were then tracked back to our client's store. On top of this, our data shows that it took users an average of 7.5 days to end up inside of our client's store once they were served an ad. 7,883 potential buyers walked through their doors just by hyper-targeting areas where their typical customers are known to be. - 0.13% Click-Through-Rate - 4,153,023 Total Population
Client:Guardian Storage
  • Advertising
  • Mobile
  • Web
Create an engaging, educational video about bunion surgery with humor
One of the worlds more accomplished and respected orthopedic surgeons wants an engaging video to educate his patients about bunions. This was to build even more credibility, educate his audience, but mainly it was to save him time from answering the same questions repeatedly. We were quite successful.
Client:UPMC
  • Video Production
  • Animation
3,600 New Customers in Two Months!
Problem: A clean energy company wanted to bring in more customers and website traffic to their business. Services Utilized: - Geofencing - Addressable Geofence - Display Site Retargeting - Display Search - Over-the-Top Television - Video Preroll - Youtube - Audio Solutions: This two month, $300k+ campaign leveraged eight different types of digital advertising with the goal to provide a return on investment based on the lifetime value of new customers. Each strategy served a unique purpose and was designed to reach a large number of the target audience through multi-tactic, multi-channel measures. We aimed to get users to notice our client and ACT NOW! Results: Within the first 15 days of launch, our client experienced a 72% increase in total website traffic. Over the lifetime of the campaign, there was a 192% total increase in website traffic! - 3,600 new paying customers - $12.88 Total Lifetime CPM - 28,655,884 Total Lifetime Impressions - 7 Digital Campaign Types
Client:Confidential
  • Advertising
  • Web
  • Mobile
How an HVAC/Plumbing Company Never Hit a Slow Period for the First Time in 30+ Years
Problem: A well-established plumbing, heating, and cooling company was managing their own advertising and was struggling with dedicating the time and expertise to maximize its effectiveness. They were also not keeping up with technological advancements and using out dated advertising tactics. Also, they only care about serving the western side of the designated market area (DMA) they are apart of, and they were struggling to stay within an annual budget. Services Utilized: -Search Engine Marketing/Google Ads -Creative (audio, video, and graphic design) -Display Advertising -Video Pre-roll -OTT/CTV -Social Media Advertising and Content Development -Print Advertising -Television Advertising -CRM/e-blasts -Radio Advertising -Website redesign and Search Engine Optimization Solution: The client has a great reputation in their service area and is known as a long standing, family-run business. Ethic Advertising Agency strategically elevated their brand while optimizing the advertising they were already doing; removing items that were not working for them and introducing them to new and more advanced options. Ethic Advertising Agency created a brand that positioned the client as the hero that is defeating plumbing, heating, and cooling problems in the form of real villains. Results: The client said, “whatever you are doing is working!” For the first time in 30+ years, they never had a slow period where they were asking their staff to use their vacation days. The client had more time for other focuses, stayed within budget, and ended up going on vacation for an entire month! -Website Traffic Increased by 50% -Cost Per Lead Decreased by 15% -Cost Per Thousand Decreased by 40% - Cost Per Click Decreased by 20%
Client:Gerard Plumbing and Heating
  • Digital Strategy
  • Advertising
  • Video Production
Client Reviews (6)

Excellent Team In All Aspects

Rating
Overall
Creativity
Quality
Value
Communication

We started with Ethic when we were a much smaller company. They were exactly what we were looking for in that they had a very personal approach as well as the ability to scale. We are much larger now. Ethic was a big part of the growth we experienced over the last few years, and will continue to be apart of it as we move forward. They were able to help us develop a story about our business and then convey it in a very clear and concise fashion.

Co-Founder
Mac Discount
almost 3 years ago
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