How a California District Attorney Won the Election Using a Pittsburgh-Based Digital Ad Agency
Paid Search & Paid Social Advertising
Marketing Strategy
Mobile Development
Project Overview
Problem: Election backers for a San Francisco District Attorney candidate wanted to give their pick a competitive edge during a tight political race. Services Utilized: Display Advertising Digital Video Advertising Solution: Ethic Advertising Agency complimented the candidate’s other advertising efforts with our in-house programmatic display and digital video advertising. We targeted voters using a combination of geofencing, list targeting, keyword targeting, and demographic targeting in English, Spanish, and Mandarin languages. We even targeted voting locations on election day using geofence technology in order to be the last ad voters saw before entering the voting booth as they waited in line and browsed websites/apps on their smartphones. Results: The candidate won the election by 1.66% (2,831 votes)--talk about a close race! - Earned 1,525 clicks - Tracked 37,068 physical conversions (people entering voting areas) and online conversions in less than a weekClient
PoliticalTags
geofencing
political
programmatic
display
ott
ctv
vpr
video pre-roll
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