Brandware

We've been working with Brandware since 2009 and have been extremely pleased with their services. Our team has built such strong relationships with our industry publications and contacts that we sometimes have to turn down editorial opportunities because we have too many brewing at a time!

The team is very conscientious and thorough in everything they do to the point we consider them our extended product experts.

Jody Rodney

Carestream Dental

Brandware is an exceptional market research company. Clearly experts in their field. Their flexibility, catering to our needs, and delivering actionable insights has made them a true partner and a go-to agency. We look forward to working with them for years to come.

Amanda Wood

Senior Market Research Analyst

Houghton Mifflin Harcourt

Publishing

We started working with Brandware because the company was going to start marketing the brand after over 100 years in the market and we needed to understand what our consumers, and non-consumers, thought about us. Because of everything they did for us, we were able to craft a brand campaign that exceeded our initial goals.

We increased our brand favorability by 52%, our purchase intent by 15% and our net promoter score by 25%. In an age where the newspaper industry is in decline, these are exceptional results create through a multi-channel marketing campaign.

Lawre Everest

Media Production

I was looking for an agency that we could partner with for all of our brand research needs. From the very beginning, I was impressed with Brandware's deep expertise and knowledge in brand research and the benchmarks from the various industries they've conducted research in. In working with them, the same senior member of Brandware's team always led our projects, which was great because that person became very knowledgeable about our industry, business, and business objectives. Overall, the Brandware team went above and beyond in delivering everything we needed, and they were proactive and consultative in helping us achieve our business objectives. Without a doubt, Brandware is the best for brand research!

Private User

Manager, Market Research

Publishing

We hired Brandware several years ago to help us understand how we were perceived in the market. Historically, we made assumptions about our prospects and customers.

Brandware conducted a focus group for us. They created a survey and presented a robust report. Brandware showed us that our brand was in decline (high aided awareness and low unaided awareness) which gave us perspective on how to change our marketing efforts.

We used Brandware's data to convince our leadership team that marketing is important and worth the expense.

In the end the information we gained from Brandware helped us craft new messaging, promote our products and services to the right demographic and as a result we sold more products and services!

If you want clear results that have an measurable effect on the bottom line, Brandware is the only agency you should contact.

Private User

The Oklahoman Media Company

Marketing and Advertising

Brandware is a pleasure to work with. They have extensive experience and contacts within the automotive sector, and have brought our company into the limelight with very targeted messaging.

Susan Nicholson

VP-Public Relations

Automotive