Differentiate to Dominate
We help ambitious B2B companies change the conversation and get results.
RUSSO is a Strategic Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.
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brandRUSSO was established in 2001 by Jaci and Michael Russo. With its roots in the heart of downtown Lafayette, Louisiana, the agency now represents a global portfolio of B2B clients in the professional services and manufacturing industries.
As a strategic branding agency, brandRUSSO believes in the promise behind the brand. Their Razor Branding™ process permeates all levels of marketing, advertising, digital, and social media to identify their clients’ target audiences before developing messaging, strategies, and creative that build consumer awareness, loyalty, and eventual advocacy. The four elements of this process - focus, promise, connection, and harmony - are what enable them to build brands that change the conversation.
Razor Branding
Razor Branding™ permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience and then developing messaging, strategies, and creative that builds awareness, loyalty, and eventual advocacy.