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Influence Opinions

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Marketing Strategy
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About Influence Opinions

IO is a communications strategy firm that operates at the intersection of public affairs and marketing. Whether it’s cause-related organizations, associations or corporations, we work with clients that have a unique public initiative—here in Texas or across the U.S. Using our diverse approach to data gathering, we deliver information that is vital in crafting successful campaigns. Thoughtful insight and targeted outreach are the basis of Influence Opinions. We bring top-level experience from the public affairs, nonprofit management and corporate branding fields and layer on expertise in digital issue mapping for a full view of a client’s issue. This allows us to layout the best approach to transform the opinions the client wants to impact. We analyze data from the digital landscape and use traditional research methods including polling, IVR surveys, focus groups, online surveys and IDIs to give clients the decisive edge to reach their goals. Our engagement process often uncovers additional goals and depth of understanding of which the client may have been previously unaware. And we are continually adapting our research methods that track how people consume and respond to outreach so our clients can focus on their core missions. We can craft and execute the campaign plan or turn it over to your team for execution. IO can create campaign collateral including websites, videos, infographics, printed/online materials, as well as SEO, PPC, social media and direct mail campaigns.

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Visit us online @ http://www.influenceopinions.com

Primary Location

611 S Congress Ave, Austin, TX, United States, 78704

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