Why we're unique
VRD Reinventing Innovation Through Design
We help companies innovate products and services from bottom up through innovative attitudes and actions in the course of a process. Our challenge is to help companies find right arguments for innovation and to conduce them in the “make-happen” process.
ABOUT US:
Founded in 1994 in Italy, VRD is a consulting firm offering services in the area of Strategic Design and Innovation, which conceives products and services through people-oriented processes involving key company players and a multicultural network. In Brazil since 2006, it promotes innovation as a company culture with wide repercussion in brand, products and services.
VISION:
DESIGN IS A QUESTION OF PROCESS, A WAY OF THINKING THAT RESULTS IN FASCINATING OBJECTS AND SOLUTIONS. A PROCESS THAT TODAY IS REINVENTING THE WAY THINGS ARE CONCEIVED, BROADENING THE VIEW OF MARKETS AND RANGE OF POSSIBILITIES, FOCUSING ON PEOPLE, IMPARTING NEW VALUES TO INNOVATION.
WHAT WE OFFER:
Product and Service Strategy | People-focused Qualitative Research | Formulation of Drives and Scenarios | Concept Design | Envisioning: An Eye to the Future | Industrial Design and Development | Guidelines Definition: From Brand DNA to Brand Experience | Integrated Design Labs | Educational Programs | Workshops