About The New BLK
We Grow Brands, By Telling Their Stories.
We believe that every great brand is, at its core, a great story. Told with simplicity, honesty, and genuine emotion, these narratives connect the dots, set the strategy, and frame the topic for the public.
We focus on the components of storytelling that bring the best return on investment for our clients – Brand Immersion to uncover the essence of the brand and the central themes behind the story; strategic consulting to translate the story into long-term planning; branded content to bring the story to life organically; and advertising campaigns to extend the narrative into specific tactics tied to measurable objectives. Clients include the University of California-Irvine, Proxibid, Lucky Bucket Brewing Co., Energy Pioneer, Justice for Our Neighbors and Fontenelle Forest.