Orlando Creative Agencies and Design Firms

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The Wagner Agency

The Wagner Agency

Advertising

WHY WE EXIST. - Before considering the formation of The Wagner Agency, we took into consideration that there are nearly fourteen thousand advertising agencies throughout the United States. Can you imagine? Who needs that many advertising agencies? Most of them seem to overpromise and underdeliver or are filled with “yes” types and “order-takers” ready to do whatever they believe will please their clients. Other agencies do the “bait and switch.” The big players come to the pitch to impress you and once they are awarded the business, a bunch of recent college graduates with no-real world experience end up working on your account with little to no support. The notion of adding one more of those to the industry was not inspiring. When working with startups still formulating their ideas, we always advise them to build companies that solve important problems for which a great solution is not yet available and help make the world a better place at the same time. So, we took our own advice and carefully observed what was missing in the industry and causing clients to distrust agencies followed by tearing up the old ad agency playbook. Our planners invest in consumer insight, trend analysis, neuromarketing, social anthropology, and human behavior analyses on an ongoing basis. We’re prepared with the insight our clients need before they even have to ask. We’re futurists but also grounded by the reality and significance of what happens tomorrow and if it has relevance to our clients’ goals and objectives. Our measure of success isn’t limited by what our analytics tell us. Our metrics include data shared by our clients because goals, objectives, and key performance indicators (KPIs) have not been achieved until they impact our clients’ bottom line. We also provide business consulting to our clients because you are not a client’s partner until you roll up your sleeves and support them from the inside out. Are we creative and innovative? Of course, we are. Do we have experience planning, purchasing, and managing all types of media? Absolutely. What makes our agency stand out is its dedication to “getting it right” every time. A great building requires a strong foundation. That’s why considerable time and planning go into the start of everything we do.

10 - 49 Staff
Multiple Cities
Watauga Group

Watauga Group

Media

THE ADVERTISING MEDIA SPECIALIST FOR ATTRACTIONS, DESTINATIONS, & OUTDOOR BRANDS - At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer's journey. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.

10 - 49 Staff
Multiple Cities
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