Strategy wins.
In 1984, Russell Herder opened its doors with the belief that precise market knowledge is the key to a successful marketing strategy. Since then, the agency has designed, managed and executed custom research that provides the meaningful, actionable insights its clients need to make critical decisions, identify emerging challenges and capitalize on untapped opportunities.
Once that research informs the best plan, the agency accesses a variety of tools to effectively implement it. Russell Herder understands the digital world and how to rise above its abundant and competing voices to engage audiences with information that’s timely, relevant and valuable. World-class analytics assure it does so in the most efficient, cost-effective way possible. On-staff professional copywriters develop content, and the agency packages its clients’ stories with fresh ideas and compelling angles that appeal to editors and bloggers.
The primary objective of Russell Herder’s creative work is to get its clients noticed in the crowded communications landscape. Again, it’s driven by thorough research and planning. Sure, the agency wins awards, but Russell Herder measures the success of its creative by how much it contributes to meeting its clients’ objectives.
Russell Herder is a Certified B Corporation -- a legal status that requires they meet higher standards of social and environmental performance, transparency and accountability.