Traction delivered on relevant brand positioning and breakthrough ideas.
We needed an agency fulfill our mandate to create more brand relevance among younger consumers and needed a progressive, digital focused agency. Traction fulfilled those requirements. As well, the location of the agency was aligned to one of our regional brand’s focus to maximize on consumer relevance.
We knew we made the right choice when they presented back our mandate in their words – they got it with rigorous understanding.
The campaign is not in market yet, but they have so far delivered on relevant brand positioning and breakthrough ideas.