I was introduced to The Charles at a moment when I was seeking to re-invent and accelerate a powerful, established brand that had yet to find its digital footing. I was immediately impressed by the agency’s ability to grasp (not discard!) the key tenets of the brand and use them as the underpinning of creative ideas which could push the organization forward into its digital future. Their concepts were nothing short of brilliant, progressive and sophisticated—hitting just the right cultural note. Perhaps even more important was the attitude they brought to the project and our creative relationship. It was one of curiosity, nimbleness, speed, and empathy. It is a rare thing in my experience to find this pairing of talent and attitude. Needless to say, I have hired them many times since.
