We own a small boutique hotel at ski Snowshoe Resort in WV (Corduroy Inn). When we first opened the hotel in 2014, we hired Tailored Marketing to design our brand, which included logos, signage and marketing collateral. In 2017 we opened a new 220-seat restaurant and bar at the property (Appalachia Kitchen and Tuque's Bar & Grill). We hired Tailored Marketing to create our brand awareness marketing campaign, which included billboard signage and a comprehensive social media campaign. With both projects, Tailored Marketing was extremely effective. Within one ski season, the new hotel became Snowshoe's top producing hotel on a revenue per square foot basis. With regard to the new restaurant and bar, the success has been extraordinary. In the first ski season we doubled the revenue of the prior restaurant that occupied the space and we were very profitable. For any business to be profitable right out of the gate, especially in the restaurant/bar business, is remarkable. We attribute this success to the brand awareness marketing project conducted by Tailored Marketing! We highly recommend this firm, especially for startups or an established business launching a new product or any business that needs to generate brand awareness.
