Brandtastic!
With Goodcents being a 27-year-old brand, we were looking for an in-depth engagement to address our current brand and the revitalization to stay relevant to today’s consumers. LOOMIS’s ImagiBrand™ process was very thorough and well communicated. From the start, I was given information about the process and what to expect each step of the way. They conducted a competitive assessment, a current branding evaluation, and listened to our leadership team and loyal customers. In the end, we received a branding package that included strategy, creative execution, and a personality that is elevating our brand today.