Branding
We hired Global Brand Works to name and visually brand an exciting, break-through, global technology product. It will be used across multiple industries in potentially every country in the world, and so the requirements around naming were quite demanding. GBW generated an abundance of viable options that ranged from descriptive to evocative – and most impressive was the thorough report that accompanied the finalists. It helped us evaluate global risk around trademarking, domain availability, social media handle availability, pronounceability, and readability. They work fast, they deliver a quality product, and are very professional. They also were flexible enough to accommodate us when needed. Definitely recommended.