I use "true partners" purposefully because working with the team at Gestalt Brand Lab was like working with those on my own team. Even though we were separated by three time zones, the team at Gestalt continued to take the time to learn not just about the projects that involved content for video, radio, print, OOH and social/digital, but about the core fundamentals of the business. They participated - alongside the brand team - in research to ensure that their execution was grounded in consumer truths and sentiment. Not only did they deliver work that was beautiful, the work exceeded testing benchmarks and drove sales that helped lead to #1 brand status in the category. No partnership is ever 100% roses, and I appreciate how committed the team at Gestalt is to work through the challenges and course correct, as needed. They are true partners, indeed.
