Brokaw has been working with Great Lakes for more than 20 years--up until 2015, mostly on ad hoc projects from packing to print. As one of the top 25 craft brewers in the US in an increasingly competitive and changing industry, we needed to rethink our approach. Beginning in 2015, they helped drive a complete overhaul of the brand--from our word mark and packaging design to our platform, they shaped our first ever brand promise and values that is now being incorporated in all aspects of our business. Additionally, they developed several product based campaigns, including our highly successful Christmas Ale digital campaign, focusing on the beer as the OG in the category and the nostalgia our fans have for this beer. They are creative, collaborative in every aspect of the process--from brief, budget, design, media planning and execution. They have influenced a paradigm shift in how we go to market and engage with our customer base and have brought a discipline to how we plan and measure our media spends. I have had the opportunity to work with many agencies in my career and find the Brokaw team stands out in terms of commitment, quality and value. I am very proud to have Brokaw as our partner.
