Branding
A&P will be my branding agency until I retire.
They have played an instrumental role in TFI's rebrand leading up to our 200th anniversary.
It was A&P's recommendation from their quantitative and qualitative research to start a digital platform (Beyond.fi.edu) that would connect individuals with our brand 24/7/365 wherever they were, not just at the museum.
A&P built our brand strategy, communications strategy, brand guidelines, and brand identity.
They have helped us with general admission campaigns, re-skining our website, re-designing our brand launch website, our logo, our brand commercial (spoken word), and employee activation videos.
In the end, I could not be happier with our now 5 year and running relationship.