Advertising
Working with the lead TRIO at ASO -and their very capable supporting cast is always a rewarding experience. I had the good fortune of working with ASO when they developed advertising for a product that had the least memorable name of any product marketed in the western hemisphere, yet ASO's team was able to craft a communications strategy that overcame the name issue and also drove business growth that was well beyond anyone's expectations. The creative that was developed drove home the businesses competitive advantages in an entertaining and engaging way and the media plan was exceptionally effecient. The business went from "start-up" to # 2 in the category in a little more than 5 months. The best part of having ASO as an agency is their lack of ego and being open to input from the client on all elements of the work. The bonus to working with ASO is the fact that they are just plain good guys who only care about getting the best work done for the best price. If I won the lottery I would probably buy a business just to be able to work with ASO