Web Designing & SEO for Boston Green Commercial Cleaners
SEO
Web Development
Project Overview
Project Overview: Maria Rivera Brown, owner of Boston Green Commercial Cleaners, approached us with the goal of enhancing her company’s online presence. The primary objectives were to increase website traffic, boost sales, rank higher on Google for relevant keywords, and redesign the website to improve user experience. The client was dissatisfied with their previous SEO provider, who failed to deliver results. Our team was tasked with providing a comprehensive solution to meet these requirements and exceed expectations. Challenges: Low Search Engine Rankings: The client’s website was struggling to rank on Google for competitive keywords, leading to low visibility and limited organic traffic. Poor Website Design: The website’s design was not optimized for user engagement, which contributed to high bounce rates and lower conversions. Competition in Local Market: The commercial cleaning industry in Boston is highly competitive, making it difficult to stand out in search engine rankings without strategic SEO efforts. Previous Ineffective SEO Work: The prior SEO provider did not deliver the expected results, which led to client dissatisfaction and underperformance in digital marketing efforts. Solution: Comprehensive SEO Strategy: We conducted a thorough SEO audit and implemented both on-page and off-page SEO improvements. This included optimizing meta tags, content, alt text, and interlinking. Our strategy targeted high-value keywords such as “Boston Commercial Cleaners,” “Green Commercial Cleaners,” and “Commercial Cleaners Boston,” helping the client rank on the first page of Google for several key search terms. Website Redesign: Our team revamped the website to make it more user-friendly, visually appealing, and responsive. The new design improved navigation, loading speed, and overall user experience, which in turn helped lower bounce rates and increase conversions. Targeting Local SEO: We focused on local SEO strategies to capture the Boston market by optimizing the client’s Google My Business profile and ensuring accurate location-based SEO practices. Continuous Monitoring and Optimization: We monitored the performance of keywords and adjusted the strategy based on ongoing analysis and search trends. This proactive approach helped the client maintain high rankings over time.Client
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