Vogue
Marketing Strategy
Email Marketing
Project Overview
For Vogue, we created a digital strategy that knitted together editorial, advertising, and consumer marketing to create a more holistic brand experience. This new organizational structure stressed the alignment of communications—from an editorial email to a subscription ask—and made every piece feel more authentic to the magazine’s venerable voice and style. The integrated infrastructure also helped Vogue nurture more long-term relationships and guide visitors up the ladder of engagement, from reading and sharing to subscribing and advocating.Client
VogueTags
Fashion
Publishing
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