UXUI for a $500M Ecommerce Company
Branding
Marketing Strategy
User Experience
Project Overview
Project Overview: DesignX took on a monumental task: developing a comprehensive Design System and User Experience for Bodybuilding.com, the largest fitness e-commerce site. The goal was to refine the UI components to enhance consistency, beauty, and functionality. Project Outcome: The project was a resounding success. The 2.0 updates, embraced by designers and developers, resulted in a more professional, user-friendly, and trusted Bodybuilding.com. Notably, the site experienced a 30x increase in user engagement time. The modularization and optimization of the Design System significantly increased the efficiency of product design teams. Learnings: A key insight from DesignX's experience was the importance of clear communication in system design and pattern creation. Educating and evangelizing the projects purpose to partners and team members was vital. This approach, refined over years in various companies, was crucial for the project's triumph. Achievements: Established a robust, company-wide Design System, setting a new industry benchmark. Modularized over 100 components for seamless use across various devices, boosting user interaction. This initiative not only elevated Bodybuilding.coms online presence but also contributed significantly to its growth, reaching $500M in top-line revenue. DesignXs work showcases the impact of well-crafted digital environments on business success.Client
Bodybuilding.comTags
UXUI
Branding
Marketing Strategy
User Experience
User Interface
Ecommerce
Mobile Apps
Native Mobile Apps
Development
AI
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