Saks Fifth Avenue Holiday Experience
Innovation
Design Strategy
Experiential Marketing
Project Overview
The world’s ‘biggest’ 3D projection mapping spectacle: As part of Saks Fifth Avenue’s holiday program, we put on a dramatic light show that brought Fifth Avenue to a virtual standstill every night for six weeks. Using state-of-the-art imaging technology, we created a vivid 3D projection of ice skaters, Saks gifts and a larger than life yeti to tell the holiday story across the store’s façade. And, if you couldn’t be in New York to see it, QR codes on every Saks store around the world allowed customers to experience the show on their smartphones.Client
Saks Fifth Avenuehello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC