Rebrand + repositioning following acquisition
Branding
Web Design
Qualitative Research
Project Overview
Fleet Mortgages was recently acquired by Starling Bank. This presented an opportunity to reposition the Fleet Mortgages brand and identity to better align with that of Starling Bank. Both organisations had similar values but Fleet’s positioning wasn’t articulated clearly and its visual branding hadn’t been invested in. Our challenge was to build a brand strategy which leveraged from the Starling reputation while maintaining Fleet Mortgage’s operational independence. We developed a brand identity which captured the deep relationships Fleet people have with their clients and partners and a website which provides flexibility and is easy to update.Client
Fleet Mortgages - A Starling Bank companyTags
positioning
brand strategy
branding
website
brand identity
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