Papa John's and WC
Direct Marketing
Social Media
Marketing Strategy
Project Overview
Reaching the Hispanic consumer during the World Cup time period can be an expensive undertaking. So, instead of investing the big bucks, Pólvora created a social campaign that engaged online users based on the enthusiasm for the sport. By leveraging Facebook, Pólvora created a lead generator with remarketing opportunities based on the users' team preferences and their games times to coordinate a pizza orders. Papa John's significantly increased their number of subscribers to their online service and sold a lot of pies!Client
Papa John'sTags
lead generation
social media
direct marketing
QSR
fast food
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