Project Overview
For the opening of its first destination store, Nickelodeon chose London’s Leicester Square, one of the most prominent locations in the world and the site of the highest volume of foot traffic in Europe. The global flagship needed to be more than just a retail outlet for show merchandise, it needed to be an immersive customer-centric experience that could articulate through a physical space what the Nickelodeon brand is all about.Client
Nickelodeon