Making Tracks to Connect with a New Target
Marketing Strategy
User Experience
Experiential Marketing
Project Overview
The Hayabusa has been called the ultimate sports bike. The prime target for this smooth demon of speed? Urban riders: iconoclasts who make their own trail, follow their own beat—and don’t follow traditional media. So a very untraditional path was required to extend brand awareness and create a new pack of loyalists. As agency of record for SuzukiCycles.com, Questus was primed to take on the challenge.Client
American SuzukiTags
Hayabusa
Busa Beats
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