KPS - PPC Management
Marketing Strategy
SEO
User Experience
Project Overview
> Odyssey New Media were asked to work alongside another Digital agency in order to help manage Knowledge Powered Solutions’ Google AdWords PPC account as well as help out with their SEO efforts, online PR and usability analysis and enhancement. > The PPC account had previously been managed badly by an overseas marketing company and performance was very poor so a lot of analysis and refinement has been undertaken in order to get it to work and generate quality leads for KPS. > The focus was not for numbers of leads but rather the quality of leads. > SEO, PPC and the website were used as a vehicle for quality lead generation. > As a result of working with Odyssey New Media brand awareness, visibility and generation leads have increased.Client
Knowledge Powered SolutionsTags
ppc
pay per click
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