IFF Holiday Video
Video Production
Mobile Development
Content Marketing
Project Overview
“What if?” is the powerful question at the heart of IFF’s value proposition. This spirit of wonder and exploration, so integral to IFF’s identity, was also the perfect theme for a holiday video story - laying the groundwork for a new holiday tradition. In 2016, IFF asked Fusion back to continue the work; the latest installment asks “What if you could go back in time?” The theme was a perfect fit for the holidays, and the greeting quickly became one of the most popular IFF YouTube videos of all time.Client
IFFTags
Mobile Presentations
Video
Mobile User Experience
Content Marketing
Go-To-Market Positioning
Agency Coordination
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