how a global hotel fills a local vacancy
Innovation
Branding
Experiential Marketing
Project Overview
What’s the blueprint for successfully helping a 12 billion dollar global hotel chain launch a new hotel in Ohio? Step 1: Make it feel familiar. In-hotel restaurants were named and branded with famous (and infamous) characters from local history. Step 2: Ask the locals for help. We asked every Clevelander (via social media) to capture their quintessential CLE spots for a crowd-sourced art installation. Step 3: Hire great local talent. Our recruitment campaign led to 4,000 interviews—267 of whom were hired on the spot.Client
hiltonTags
hilton
hotel
marketing
branding
identity
brand i.d.
cleveland
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC