Hey, Amazon
Marketing Strategy
Project Overview
Calgary is a city of over a million people—and is known around the world as an energy hub—but it doesn’t have a significant global presence. Critical Mass took advantage of the media moment Amazon’s search for HQ2 created to get Calgary’s name out there. Gaining 150 million media impressions, Critical Mass spoke directly to Amazon, right on their turf. In fact, right next to their offices in Seattle. Launching a guerrilla-style campaign, we spray-painted taglines all over sidewalks in Seattle and placed large out-of-home placements directly next to Amazon’s offices. It was a strong nod to Calgary’s “wild-west” roots and put Calgary’s name on the map.Client
Calgary Economic DevelopmentTags
Calgary Economic Development
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