Project Overview
Backed Inc. was looking to launch its consumer-facing financial product with a bang. A video was just the answer! The goal was simple: target millennials and build trust among these prospective consumers. The video plays out a scenario many recent college grads face when they are forced to move home due to the steep costs of initial security deposits for apartments or small homes. IndieWhip also coordinated a Facebook digital marketing campaign and email drip campaign to make the video and Backed's product go viral. Client
Backed, Inc.Tags
video
advertising
commercial
tv commercial
marketing
branding
art direction
concept creation
copywriting
brand messaging
messaging
animation
production
video production
video production
post production