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Commercial: Get Backed!

Branding
Design Strategy
Video Production
Video Brothers
5.0
8 Client Reviews
50,000+
10 - 49
N/A
View this Agency

Project Overview

Backed Inc. was looking to launch its consumer-facing financial product with a bang. A video was just the answer! The goal was simple: target millennials and build trust among these prospective consumers. The video plays out a scenario many recent college grads face when they are forced to move home due to the steep costs of initial security deposits for apartments or small homes. IndieWhip also coordinated a Facebook digital marketing campaign and email drip campaign to make the video and Backed's product go viral.

Client

Backed, Inc.

Tags

video
advertising
commercial
tv commercial
marketing
branding
art direction
concept creation
copywriting
brand messaging
messaging
animation
production
video production
video production
post production