German Creativity meets English Efficiency
Event Marketing
Graphic Design
Project Overview
IAM (Internationaler Arbeitskreis für Musik e.V.) commissioned us to create an identity and poster to promote their flagship festival – ‘123 Years of the Best of British Music’ to a broad audience base. 123 years is precisely how long the Hannover line ruled in the UK from the Coronation’s of King George 1st to Queen Victoria – all the music played at the festival is derived from this period in history. 123 years also paved the way to the solution. Now, you’d swear that we’d contrived the date (honestly we didn’t), but if you are still doubtful, here’s what Peter Koch, Artistic Director of the festival had to say: “Taxi Studio's attention is drawn to the unique figure of 123 years of Hanover royals ruling Britannia from 1714 onwards. A very clever idea, I think.” Thanks Peter, that’s music to our ears.Client
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