Fruit Street branding and UI/UI project
Branding
Web Design
User Experience
Project Overview
Fruit Street delivers telemedicine services to self-insured employers, health plans and consumers. Its flagship product delivers the CDC’s diabetes prevention program. Ethera created a friendly and approachable system that invokes the connectivity, conversation and vitality that is central to the product. The graphics nod to the intersection of health and technology and to the name’s origin, a Boston street that is home to a major medical center. Along with the brand strategy and visual identity, Ethera delivered an animated logo, responsive website, mobile app screens, an animated loading icon, animated icons, a UI style guide and an investor deck.Client
Fruit StreetTags
branding
UX/UI
user interface
user experience
logo
web
mobile
app design
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