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From 9% to 38% AI Citation Share, Displacing a Competitor 28 Times the Size

Design Strategy
Content Marketing
AI SEO
MarGen
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0 Client Reviews
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< 10
Sheffield, United Kingdom
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Project Overview

A £14m ARR UK SaaS firm went from 9% to 38% AI citation share across 180 UK buyer queries in 14 months, while the $400m+ ARR US category leader fell from 49% to 22%. Head-to-head win rate against them went from 19% to 47%.

Client

Confidential (UK B2B SaaS, £14m ARR)

Tags

GEO
AEO
SEO
AI SEO
generative engine optimization
generative engine optimisation
AI Search
ChatGPT Visibility
AI Overviews
Perplexity
Entity SEO
schema
technical SEO
AI Visibility Audit