FitVine Wine | Building the better for you wine category
Paid Search & Paid Social Advertising
Branding
Shopper Marketing
Project Overview
FitVine Wine is the fastest growing wine brand in the country and its sights are set on becoming one of the top ten selling wine brands. With a focus on delivering wines that have less sugar, fewer calories and carbs, and no flavor additives, FitVine Wine is evolving a traditional category that has been relatively static. Having started as a direct-to-consumer business, the brand looked to us to grow the business and to establish the brand in retail locations while reaching untapped consumers across wine, beer, hard seltzer, and spirits categories.Client
FitVine WineTags
beverage
beverage alcohol
adult beverage
wine
wine marketing
cpg
cpg marketing
health and wellness
shopper marketing
integrated marketing
brand strategy
beverage advertising
wine
alcohol
alcohol marketing
alcohol advertising
wine ads
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