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Classic design made new.

Branding
Video Production
Qualitative Research
Mod Op
4.0
3 Client Reviews
25,000+
100+
Miami, United States
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Project Overview

We created a 360 campaign for Fender to launch their new signature product line partnership with U2’s The Edge. The campaign included key art, concept and tagline development as well as a suite of digital films, including social, product sizzle spots, and a five-minute mini-documentary featuring The Edge, which we conceived, produced and shot.

Client

Fender

Tags

Fender
Retail
Music
Rock
Pop
Launch
Branding
Product Launch