Disney Baby
Paid Search & Paid Social Advertising
Graphic Design
Marketing Strategy
Project Overview
Disney is a legendary and celebrated brand not only in U.S., but all around the world. We all grew up dreaming about fairy tales and magic, no matter the language. And while, Latinos recognize and have an affinity with the brand, Disney was missing the cultural connection with the Latino segment in the U.S. Pólvora was selected to work in their latest campaign to provide a stronger relevance with emotional insights that tug at the heat-strings of this segment. Pólvora delivered innovative insights that had never been used before on any of Disney Baby Campaigns and introduced "la abuelita" to the mix of parenting figureheads. Pólvora delivers strategy that is relevant for all brands, large and small.Client
DisneyTags
consumer goods
branding
multicultural
Hispanic
Latino
print
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