Buzz Karma
Social Media
Project Overview
This holiday season we worked with Heifer International, sending sustainable beehives and beekeeper training to families in economically disadvantaged countries. But, rather than just give bees away, we built a program to help spread the “buzz” and encourage fans and visitors to help us spread the word. By leveraging the power of creative story telling with social media, we turned a simple concept into a fully branded, shareable web concept that spread the ultimate holiday cheer by helping farmers worldwide become more sustainable and profitable. The goal was to donate 500,000 bees and we hit that goal in less than 10 days with over 350 likes, 125 Facebook shares and over 100 tweets.Client
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