Brooks Running "Energize" Integrated Campaign and Influencer Lab
Social Media
Video Production
Media Planning & Strategy
Project Overview
We created the Brooks Influencer Lab. Ten social media influencers were strategically chosen across fitness, beauty and wellness to appeal to a wider customer base who value fitness. The national, integrated campaign existed on billboards in Times Square and Hollywood, the shelves at Foot Locker, Six02, and Hibbets Sports and 14 social media accounts. This campaign was executed one production day where we created 22 video assets (including a brand anthem) and 150 images.Client
Brooks RunningTags
Content Strategy
Photography
Content Production
Video Production
Social Media
Influencer Marketing
Retail
POS
Out Of Home
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