bringing an iconic brand into the digital age
Branding
Marketing Strategy
Web Design
Project Overview
How do you help a 62-year-old, 600-store, NY-style pizza brand feel relevant again? You kick it fold school. To build on the exciting reinvention of their brand experience, we helped Sbarro bring more flavor to their existence online. From a new, streamlined website featuring mouth-watering footage of Sbarro’s fresh ingredients (captured by our sister company Favorite Brother), to original content to help grow the relationship with customers, including younger generations who might not be as familiar with the brand—Sbarro was soon entering a new era while staying true to their Mama Sbarro roots.Client
sbarroTags
pizza
sbarro
website
web development
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