Brand and Website Redesign and Modernisation
Web Design
Graphic Design
User Experience
Project Overview
The club had an ageing membership and legacy website and as a consequence struggled to attract new members and in particular those from younger generations. Rotary Salisbury are incredibly active in their community work, support, and funding however none of this was visible digitally. So to solve these problems, we redesigned and built a new website from scratch, so now the club looks fresh and attractive for new members. And to further increase new membership signups, we added dedicated sections to the website showcasing the club's selfless work, significantly increasing visibility within the broader community. As the club is a not-for-profit, funding is integral to their survival and continuing the phenomenal work they carry out for their community. So to help increase club donations, we also built in a prominent "give" button on the top ribbon that is present on each page of the website. You may notice small sections of text in the site that still contain placeholder garble - this is on purpose as we are training the club to access, edit and update the site on their own so they become self-sufficient, rather than dumping them with an asset they cannot harness and use to their advantage. This will both increase the club's internal resilience and will reduce the cost of outsourcing activities, thereby freeing up the club's resources to achieve more outcomes for their community.Client
Rotary SalisburyTags
Website
Web Development
Brand
Graphic Design
Marketing
Digital Strategy
Not-For-Profit
Charity
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