Blue Bunny Launch Campaign
Paid Search & Paid Social Advertising
Branding
Experiential Marketing
Project Overview
Blue Bunny, a mid-western ice cream brand wanted to capitalize on the US Hispanic market but felt it lacked relevance with this segment. Pólvora Advertising, through research and knowledge of the Latina shopper, created a campaign that made the brand relevant by leveraging their core equities and bridging them with the Latino segment principles. Latina moms were afraid that their kids were slipping away from them in their new acculturating life-style. The messaging made Blue Bunny the brand that could bring the family back to the table, so that moms could have more quality time with their kids. The campaign ran for two years and opened key markets in the southwest where it was a great success.Client
Wells Enterprise - Blue Bunny Ice Cream BrandTags
branding
advertising
multicultural
Hispanic
Latino
experiential
promotions
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