#BETTERWITHPEARLS
Social Media
Shopper Marketing
Public Relations
Project Overview
Challenge Back to School is a notoriously busy time of year and Mom’s To Do list is long. Pearls had to find a way to connect with Mom, providing time-saving solutions to make her job a little easier, as incremental sales were essential for the brand to make its BTS forecast. Solution Pearls invited Mom to swap the stress of packing snacks and lunches in exchange for a little fun with the Back to School is #BetterWithPearls campaign. Via a sweepstakes on the Pearls Facebook page Mom could enter for a chance to design her own prize simply by telling Pearls how back to school is #BetterWithPearls.Client
Pearls OlivesTags
Facebook
Facebook Party
Instagram
Twitter
Pinterest
Campaign
Sweepstake
Promotion
Social
Social Media
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