BAHARI BAHAMAS
Paid Search & Paid Social Advertising
Marketing Strategy
Animation
Project Overview
To celebrate the 10th anniversary of the BAHARI BAHAMAS fashion brand and Bahamas' Independence Day, the brand has chosen the Strombus gigas (Queen Conch) – a symbol of the Bahamas' natural beauty – as the central theme for this collection. BAHARI BAHAMAS aims to honor the nation's cultural beauty for this special occasion. The videos feature iconic landmarks such as the Queen's Staircase, built by slaves as a symbol of strength and the fight for freedom, and in the second video, the sustainable development of The Rebirth of Downtown Nassau Library, showcasing the transformation of a giant BAHARI BAHAMAS encyclopedia into a Strombus gigas. These videos combine to create an impressive image of the new collection, blending the essence of a modern fashion brand with the rich cultural heritage and historical narrative of the Bahamas.Client
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